Resources
Resources: practical guides for manufacturers
Plain-language articles on websites, email, AI and bilingual documentation for companies that sell to distributors, contractors and industrial buyers.
Featured guide
Does your website work for industrial buyers? A 12-point checklist
Engineers, contractors and purchasing managers visit your site to check a spec, download a sheet or request a quote. Use this checklist to see whether they can do it in under a minute.
Websites
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5 minutes
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Spec sheets, product content and B2B websites.
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Email marketing
Email marketing for manufacturers: what to send distributors, contractors and buyers
What to send distributors, contractors and buyers, and how to follow up on quotes.
AI for marketing
ChatGPT or Claude: how to use them in B2B and industrial marketing
Choosing between the two, prompts for technical content and what to check before publishing.