Industrial marketing · Paid search
Ads that reach the buyer with a purchase order, not the homeowner.
Search campaigns built around part numbers, product categories and job types, with negative keywords that keep retail shoppers out of your budget.
From $500/mo management + ad spend
What's different in B2B
Fewer clicks, bigger orders.
B2B search volume is small and specific. The win is not more traffic; it's showing up for the 30 searches a month from contractors and purchasing managers, and filtering out everyone else.
Microsoft Ads matters more here than in consumer marketing: a lot of office and purchasing traffic still runs through Bing.
- Keyword strategy by product line, brand and application
- Negative keyword lists that exclude retail and DIY searches
- Spanish-language campaigns where your buyers search in Spanish
- Conversion tracking on quote requests, calls and spec sheet downloads
- Monthly report in plain language: what we spent, what came in
- B2B lead generation landing pages built for quote requests
Pricing
Management fee + your ad budget.
SetupAccount audit or build, tracking, first campaigns
From $500
Monthly managementOptimization, reporting, new campaigns
From $500/mo
Tell us what you need. Send a sample file if you have one.
You get a written proposal with scope, timeline and price, in English or Spanish.